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Now that the pairing of online advertising industry giants DoubleClick and Google is receiving extra regulatory attention, both in the US and abroad, the question arises once again: Does a merger of two giants lead to the creation of a single behemoth that can carve out a lion's share of the Web audience for itself? One of DoubleClick's long-time competitors - Burst Media CEO Jarvis Coffin - believes it won't.Visit website
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