It’s official: Steve Jobs to launch iPhone June 29!

So, Steve Jobs was only joking when he told Walt Mossberg the iPhone would probably launch on the last day of June – he really meant June 29, now 100% confirmed!

Three cool new Apple iPhone ads have made their US debut on television, showing off how easy, graphically lush, responsible and totally touch controlled the iPhone really is, and trumpeting an actual on sale date of June 29, one day before the end of the month.

 The Apple website describes iphone as a combination of three 'amazing products':

 "iPhone combines three amazing products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, maps, and searching — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting you control everything with just your fingers. So it ushers in an era of software power and sophistication never before seen in a mobile device, completely redefining what you can do on a mobile phone."

 The ads, which can be seen at Apple’s website, don’t come with the dancing pizzazz seen with Apple iPod ads, but instead feature the iPhone held vertically or horizontally in one hand, while a finger activates actions on the screen, whether it’s browsing through music, flicking through coverflow, checking email, answering a phone call, checking the iPhone’s maps, typing in information on the virtual keyboard and more.

The ads end by saying “iPhone”, then “Only on the new at&t” with “Use requires 2 year minimum activation plan” in smallish print then followed by “Coming June 29” with the white Apple logo in the center on the screen.

Despite the new at&t logo and lowercase writing, the phone itself shows the carrier as ‘AT&T’ in the top left hand corner. It’s visible at different times during the three ads. The old brand ‘Cingular’ isn’t seen anywhere as at&t wipes it from the collective psyche.

It’s now likely that June will be the most hyped month of pre-iPhone availability ever, as new rumors emerge of as yet unknown features, the possibility that some phone stores will be broken into (as happened with the PS3 and Wii) to get units before general availability, the forming on long days several days before June 29 as consumers try to guarantee themselves an iPhone and try to get some national TV publicity into the bargain and more.

Apple iPhone Website