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Google has introduced online coupons on Google (News - Alert) Maps to help users find and print coupons from merchants listed in its index of local businesses.

Google claims that coupons will offer additional business information and contribute to a better local search experience. Also, of course, businesses have a new tool for attracting customers online.

Coupons are available in Google Maps at no cost to businesses and consumers. Businesses simply need to log into the Local Business Center at Google Maps to enter in coupon information www.google.com/local/add. In addition, businesses can easily add or update their local business listings on Google Maps from the Local Business Center. Once coupon information is entered, the coupon is displayed on Google Maps within hours. Businesses do not need a web site to participate.

"We're very pleased to be the launch partner with Google to offer Valpak's print-at-home online coupons to more consumers and to give Valpak merchants valuable enhanced distribution tied to their existing listing on Google Maps." said Todd Leiser, Vice President and General Manager for Valpak.com, Valpak's online coupon portal. "Valpak's blue envelope has been a North American institution for nearly 40 years and has the type of real consumer value that is perfect to support Google's mission statement of organizing the world's information".

Full version : http://www.google.com/press/annc/maps_coupons.html

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