Free cellphones for all : Google CEO

Bull3t · 13-11-2006, 11:16 PM

Web search leader Google Inc.'s chief executive, Eric Schmidt, sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising.

Schmidt said Saturday that as mobile phones become more like handheld computers and consumers spend as much as eight to 10 hours a day talking, texting and using the Web on these devices, advertising becomes a viable form of subsidy.

"Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones.

Google has already begun working its magic in Japan by partnering with mobile phone networks to advance its mobile strategy. Google is also working on ways to efficiently deliver text, image and video ads to mobile phones.

Schmidt stated that consumers could spend anywhere from eight to ten hours using their cell phones to talk and text -- that seems a bit on the high side by all accounts. If consumers were spending that amount of time per day on their cell phones, Google's advertising strategy could work. But recent surveys have found that US consumers only spend on average 30 minutes a day on cell phones.

The Google executive said his own company had no plans to directly give away phones itself, nor is he aware of any effort by partners such as phone makers Nokia or Motorola or mobile operators like Vodafone to make such a radical move, he said.

More Info: http://money.cnn.com/2006/11/11/tech...ion=2006111122
http://www.mobile88.com/news/read.as...020801&sec=int

**Strider** · 14-11-2006, 11:27 AM

So we can see contextual ads in SMS's soon .

I just heard that google started of radio ads & printed ads already!

CorpoAlert · 14-11-2006, 09:28 PM

if nokia or google or anyone else gifts me a n90 or something like that, i am ready to receive ads all day.

X-Caliber · 14-11-2006, 10:30 PM

( I lost mobile...firstly....

So currently I'm so much afraid of getting another mobile...

Its sheer loss of confidence for me.

(

**Strider** · 18-11-2006, 12:11 PM

Quote:

I lost mobile...firstly....

That's a sad news. So you have no mobile now?

13-11-2006, 11:16 PM	#1
Bull3t Regular Member (100+) Join Date: Apr 2006 Posts: 116 Thanks: 2 Thanked 10 Times in 9 Posts Rep Power: 5	Free cellphones for all : Google CEO Web search leader Google Inc.'s chief executive, Eric Schmidt, sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising. Schmidt said Saturday that as mobile phones become more like handheld computers and consumers spend as much as eight to 10 hours a day talking, texting and using the Web on these devices, advertising becomes a viable form of subsidy. "Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones. Google has already begun working its magic in Japan by partnering with mobile phone networks to advance its mobile strategy. Google is also working on ways to efficiently deliver text, image and video ads to mobile phones. Schmidt stated that consumers could spend anywhere from eight to ten hours using their cell phones to talk and text -- that seems a bit on the high side by all accounts. If consumers were spending that amount of time per day on their cell phones, Google's advertising strategy could work. But recent surveys have found that US consumers only spend on average 30 minutes a day on cell phones. The Google executive said his own company had no plans to directly give away phones itself, nor is he aware of any effort by partners such as phone makers Nokia or Motorola or mobile operators like Vodafone to make such a radical move, he said. More Info: http://money.cnn.com/2006/11/11/tech...ion=2006111122 http://www.mobile88.com/news/read.as...020801&sec=int

14-11-2006, 11:27 AM	#2
Strider Founder Join Date: Nov 2005 Location: The Last City Zion! Posts: 2,684 Thanks: 228 Thanked 230 Times in 191 Posts Rep Power: 53	So we can see contextual ads in SMS's soon . I just heard that google started of radio ads & printed ads already! __________________ Want to ask a question? Try This! A guide on how to post a question, reply to a post etc.

14-11-2006, 09:28 PM	#3
CorpoAlert Advanced Member (250+) Join Date: May 2006 Location: Tinsukia, Assam Age: 19 Posts: 340 Thanks: 23 Thanked 29 Times in 18 Posts Rep Power: 18	if nokia or google or anyone else gifts me a n90 or something like that, i am ready to receive ads all day. __________________ Valentine's Day SMS Greetings

14-11-2006, 10:30 PM	#4
X-Caliber Ex-Mod Join Date: May 2006 Location: Latitude - 18.975° & Longitude - 72.825° Age: 20 Posts: 1,080 Thanks: 33 Thanked 56 Times in 43 Posts Rep Power: 28	( I lost mobile...firstly.... So currently I'm so much afraid of getting another mobile... Its sheer loss of confidence for me. ( __________________ Stay in touch with latest gadgets - Gizmodise.com

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