Orange Doublespeak

smithy197001@yahoo.co.uk

Orange says:

>The Advertising Standards Authority has ruled that two
>Orange ‘unlimited talk and text’ adverts were
>misleading.

>Because the fair usage policy applied to the products,
>the authority decided that the offers weren't truly
>'unlimited'.

That's because they weren't. Get a dictionary Orange.

>The adverts had promoted ‘Unlimited talk and text’ on
>Orange pay monthly between mid May to early August on
>the TV and in the press. The fair usage policy
>applied, which is a maximum of 3,000 minutes or 3,000
>texts a month, or an average of around 100 messages
>per day.

So it wasn't unlimited then.

>It was drawn up to protect Orange from abuse and
>fraud, so it isn’t a limit on use. Orange makes sure
>customers are aware of it when they sign up.

A limit on use isn't a limit on use! Is Orange is employing some
fantastically stupid people?

>Orange's own research shows that only a small number
>of customers go over 3,000 calls or texts a month. If
>Orange customers ever did, they wouldn’t be charged
>for the extra use. But would contact them to let them
>know about their excessive usage and to say if they
>were going to be taken off the promotional offer
>terms.

So it wasn't unlimited then.

>Orange never knowingly misleads its customers and
>reassures them of their commitment to providing them
>with the best packages to suit their lifestyle in a
>straightforward, honest and transparent way.

Straightforward and honest doesn't mean calling something that is
limited "unlimited".

Martin Jay

On Thu, 27 Sep 2007 12:34:30 -0700, smithy197001@yahoo.co.uk wrote:
>Orange says:
>
>>The Advertising Standards Authority has ruled that two
>>Orange ‘unlimited talk and text’ adverts were
>>misleading.
>
>>Because the fair usage policy applied to the products,
>>the authority decided that the offers weren't truly
>>'unlimited'.
>
>That's because they weren't. Get a dictionary Orange.

I thought the ASA had already redefined 'unlimited' to mean 'limited.'
Or does that only apply to ISPs?

Perhaps on this occasion Orange forgot to add the "fair usage" get
out?
--
Martin Jay

smithy197001@yahoo.co.uk

On Sep 27, 11:24 pm, Martin Jay <mar...@spam-free.org.uk> wrote:
> On Thu, 27 Sep 2007 12:34:30 -0700, smithy197...@yahoo.co.uk wrote:
> >Orange says:
>
> >>The Advertising Standards Authority has ruled that two
> >>Orange 'unlimited talk and text' adverts were
> >>misleading.
>
> >>Because the fair usage policy applied to the products,
> >>the authority decided that the offers weren't truly
> >>'unlimited'.
>
> >That's because they weren't. Get a dictionary Orange.
>
> I thought the ASA had already redefined 'unlimited' to mean 'limited.'
> Or does that only apply to ISPs?
>
> Perhaps on this occasion Orange forgot to add the "fair usage" get
> out?

Yes, apparently this "error" has happened several times before.